No Work All Carnival - Masha and the Bear at Сarnival in Brazil!

Animaccord and IBWT arranged Carnival in Brazil that has gathered over 10 000 adults and kids

Animaссord in cooperation with the local agent IBWT arranged a big scale celebration for children and adults - the Carnival in Brazil! The event exceeded all expectations, the characters of the cartoon gathered over 10 000 adults and kids!

The family Carnival, Bloco Mamãe Eu Quero, took place on February 15, 2020 in São Paulo. The Carnival was timed with the release of the brand-new musical season of Masha and the Bear – Masha’s songs, particularly the fourth episode “No work all Carnival” that is dedicated to Brazil.

Thanks to IBTW arrangements, an entertainment car with musicians and mascots from the cartoon Masha and the Bear has become the center of the family event. Guests of the carnival were able to take photos with the characters as a memory thanks to a special photo zone. With the support of invited bloggers and licensing partners, thousands of guests got some giveaways and goodies with their favorite characters and could feel the real carnival atmosphere.