Consumer Products

P&G to Launch Pampers with Masha and the Bear
25 September 2023
Babies across the MENA region to sleep sweet and safely in Pampers Night with the favorite cartoon characters
Animaccord unveils another Masha and the Bear’s outlet
20 September 2023
The series’ second fully branded venue opens in the world's largest shopping mall
Masha and the Bear Strengthens its Licensing Performance in Italy
1 September 2023
Animaccord's beloved animated brand ensures a strong foothold in Italy
SHEIN Exposes Masha and the Bear Brand in Australasia
6 June 2023
Global online retailer brand launches licensed apparel by fall’23
Animaccord Acquires a New Master Toy Partner in Europe
6 February 2023
Giochi Preziosi Becomes a Master Toy partner for Masha and the Bear Brand in EU
Masha Ventures Further Into France
12 September 2022
French consumers will see new Masha and the Bear products on shelves
The Brand Lands Raft Of Italian Licensees
12 September 2022
Animaccord сontinues a complex licensing activity for its IP in Italy
Animaccord Drives Licensing Program in Iberia
12 September 2022
The company has recently carried out a number of new CP deals in the region
Masha and the Bear suits up with a new apparel deal in Japan
28 June 2022
Japanese second-largest clothing chain Shimamura has launched a collection of branded T-shirts inspired by the cartoon
Animaccord presents rebranding for Masha and the Bear
24 May 2022
For the first time since the launch of the show in 2009 Animaccord has carried out a major rebranding campaign
Havaianas introduces new flip flops with Masha and the Bear to the global market
16 June 2021
The legendary Flip Flops with the animated series characters is already available in the Asia Pacific with the further distribution to Europe, Latin America and other territories across the world
Animaccord Makes Another Global Step In Crocs
23 March 2021
The new fashion collaboration will bring Masha and the Bear footwear collection worldwide this year
Animaccord inks its first-ever publishing deal for New Zealand
17 November 2020
“Masha and the Bear” licensed books will be launched in early 2021 across the country
Danone Introduces new fruit pouches with Masha and the Bear characters in Eastern Europe
23 October 2020
Animaccord brings a licensed collection of fruit pouches under their local brand names in selected territories across Eastern Europe
Masha and the Bear are the first-ever characters to endorse Kinder Mix
6 October 2020
The first ever licensed Christmas collection of Kinder Mix will be launched this winter in Russia
Animaccord Sources New Licensing Agent for Masha and The Bear in GAS
20 July 2020
Bavaria Sonor Licensing has been assigned as a new agent for the property in Germany, Austria, and Switzerland
Animaccord Renews a Multi-territorial Deal with Egmont
10 July 2020
Egmont secures Masha and the Bear publishing collection in selected territories across Europe
Animaccord Hits the Road to China with the First CP launch
22 May 2020
Guangdong D&G Trading Limited will bring Masha and the Bear toy collection across the country in August 2020
Animaccord Inks a Global “Sweet Deal” with PEZ
14 May 2020
PEZ will launch the branded candy-dispensers by early 2021 across the various territories
Animaccord Expands its CP Roster in Asia
25 March 2020
Vietnam, India and Indonesia will see new Masha and the Bear products on shelves
Ferrero Launches Licensed Collections across Various Territories
20 February 2020
Ferrero brings Masha and the Bear Kinder Grand Surprise eggs to retail shelves in Latin America, Europe and CIS
Animaccord continues to take root in the Brazilian market
14 February 2020
Animaccord introduces new CP projects in South America
New Consumer Products are in the spotlight in Turkey
7 February 2020
Egemen Group, Sardas Cosmetics, Kampotu... Animaccord brings new consumer products deals for Masha and the Bear property in Turkey
Aykroyd & Sons Ltd. Launched Masha and the Bear Pajamas in the UK & Ireland
13 September 2019
Aykroyd & Sons Ltd. hit the UK & Ireland market with branded sleaping wear
Consumer Products Take Centre Stage across Europe, Turkey and Asia
10 September 2019
Animaccord announces a series of CP launches in Eastern Europe, Turkey and Asia
Animaccord Partnered with Neutrocare to Bring on Brazil Market Personal Care Products
23 August 2019
Animaccord and manufacturer of baby personal care products Neutrocare will release a branded line of personal care products in Brazil
Animaccord Announces Its Licensing Agencies
5 June 2019
Animaccord announces its new licensing agents in France, Germany and Iberia.
Animaccord and Danone Launched a Line of Branded Drinking Water in Mexico
31 May 2019
Animaccord and Danone released a line of drinking water with Masha and the Bear under its brand Bonafort Kids
Masha and The Bear Online Retail Activation with White Chrystal
30 May 2019
ELC and Animaccord in cooperation with White Chrystal held Masha and the Bear online retail promotion
New Masha and The Bear Products
30 May 2019
A pool of Animaccord licensees in the category of board games and puzzles has been extended by the recent additions of Trefl and Lisciani.
Animaccord Announces a Series of CP Launches Across Asia
22 May 2019
Animaccord announces new licensees in Asia with a view to launching new Masha and The Bear character merchandise for 2019 and beyond.


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