Consumer Products

New collaborations introduce a wide array of licensed products to consumers, further solidifying Masha and the Bear name across the globe

The company secures a strategic partnership with Vertical Licensing to strengthen Masha and the Bear's presence in the region

The company has enhanced its international publishing footprint for the Masha and the Bear brand, boasting a portfolio of over 500 SKUs worldwide

Babies across the MENA region to sleep sweet and safely in Pampers Night with the favorite cartoon characters

The series’ second fully branded venue opens in the world's largest shopping mall

Animaccord's beloved animated brand ensures a strong foothold in Italy

Global online retailer brand launches licensed apparel by fall’23

Giochi Preziosi Becomes a Master Toy partner for Masha and the Bear Brand in EU

French consumers will see new Masha and the Bear products on shelves

Animaccord сontinues a complex licensing activity for its IP in Italy

The company has recently carried out a number of new CP deals in the region

Japanese second-largest clothing chain Shimamura has launched a collection of branded T-shirts inspired by the cartoon

For the first time since the launch of the show in 2009 Animaccord has carried out a major rebranding campaign

The legendary Flip Flops with the animated series characters is already available in the Asia Pacific with the further distribution to Europe, Latin America and other territories across the world

The company expands with a first CP deal for Masha and the Bear brand into Japan

The new fashion collaboration will bring Masha and the Bear footwear collection worldwide this year

“Masha and the Bear” licensed books will be launched in early 2021 across the country

Animaccord brings a licensed collection of fruit pouches under their local brand names in selected territories across Eastern Europe

The first ever licensed Christmas collection of Kinder Mix will be launched this winter in Russia

Bavaria Sonor Licensing has been assigned as a new agent for the property in Germany, Austria, and Switzerland

Egmont secures Masha and the Bear publishing collection in selected territories across Europe

Guangdong D&G Trading Limited will bring Masha and the Bear toy collection across the country in August 2020

PEZ will launch the branded candy-dispensers by early 2021 across the various territories

Vietnam, India and Indonesia will see new Masha and the Bear products on shelves

Ferrero brings Masha and the Bear Kinder Grand Surprise eggs to retail shelves in Latin America, Europe and CIS

Animaccord introduces new CP projects in South America

Egemen Group, Sardas Cosmetics, Kampotu... Animaccord brings new consumer products deals for Masha and the Bear property in Turkey

Animaccord introduces new publishing projects in the UK

Aykroyd & Sons Ltd. hit the UK & Ireland market with branded sleaping wear

Animaccord announces a series of CP launches in Eastern Europe, Turkey and Asia

Animaccord and manufacturer of baby personal care products Neutrocare will release a branded line of personal care products in Brazil

Animaccord announces its new licensing agents in France, Germany and Iberia.

Animaccord and Danone released a line of drinking water with Masha and the Bear under its brand Bonafort Kids

ELC and Animaccord in cooperation with White Chrystal held Masha and the Bear online retail promotion

A pool of Animaccord licensees in the category of board games and puzzles has been extended by the recent additions of Trefl and Lisciani.

Animaccord announces new licensees in Asia with a view to launching new Masha and The Bear character merchandise for 2019 and beyond.

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