Animaccord Launches “All in the Family” Campaign to Cheer the Audience up during the Lockdown

The company supports all fans across the world during the quarantine by arranging a complex campaign “All in the Family" with new Masha and the Bear content and entertainment activities

Animaccord confirmed the production and release of short "Masha and the Bear" episodes dedicated to the stay at home activities and common hygiene rules. The new episode “What to do at Home?” has already been released on the official Masha and the Bear YouTube channel in Russian for CIS audience with the plans on further distribution in other languages.  

Animaccord has also prepared the cheerful “Stay Home” video that features touching and encouraging scenes from the cartoon’s most popular episodes. The video features Masha’s advice on how to keep good health and spend time at home during the pandemic. 

Both contents is the part of Animaccord's global campaign "All in the Family", that also includes branded Instagram story sticker #allinthefamily calling out to maintain the isolation rules. Moreover, the campaign arranged "Say Thank you to Doctors" flash mob, educational posters on hygiene and drawing competition, colorings and more.