Masha and the Bear joins one of the most famous festivals in Italy
The cartoon characters are the only kids’ IP to participate in The Carnival of Avola
The Carnival of Avola, one of the most famous and ancient festivals in Italy that dates back to the Middle Ages, celebrates its anniversary on February 16-21, 2023.
The carnival program will traditionally feature a parade of floats and masked groups and characters, including the only kids’ brand – Masha and the Bear.
The non-ticketed event is expected to attract over 40 thousand visitors and promo support from national media coverages.
The mascottes appearance will be operated by SoLuna Eventi, Animaccord’s long-term partner for Masha and the Bear non-ticketed entertainment activities and events.
Moreover, the licensee scheduled a range of other activations with the brand including arts & crafts creative laboratory and Meet&Greet in Fiumicino in March, as well as shopping mall event in Ipercity Padova on April 5-7, 2023.
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