Animaccord Spreads Love in Italy
On St. Valentine's Day Animaccord organized a special surprise appearance of Masha and the Bear in Naples to express their love for the Italian fans and city tourists
Masha and the Bear came to one of the most beautiful spots of Naples – Toledo metro station – to surprise the passengers and to express their endless love and admiration to their fans from Italy and abroad. The performance, supported by the local agent, The Evolution of Licensing, attracted hundreds of Italian families and tourists as well as nationwide press and TV reporters from Corriere della Sera, La Repubblica, Il Mattino, etc.
On February 14th, hundreds of the underground passengers, both local citizens and tourists, got an exciting opportunity to meet the hilarious Masha girl as well as the kind and fluffy Bear and to entertain with them. Casual travelers could take memorable photos with the characters in front of the exclusively designed heart-shaped zone 2,5 meters tall that featured the duo. Moreover, Masha and the Bear prepared the touching special gift to keep for memory. All passengers at Toledo metro station received Saint Valentine’s cards designed and produced specifically for the event that pictured sweet and memorable message from Masha and the Bear in order everyone who met the duo never forgets that special day in Naples.
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