The brand's recent strategic partnerships and successful live show launches bolster its presence in the live entertainment sector worldwide
Animaccord, the global entertainment powerhouse behind the beloved Masha and the Bear brand, is proud to announce a series of strategic partnerships and successful live show launches that bolster its presence in the live entertainment sector worldwide.
In Europe, Animaccord has secured new agreements and witnessed the successful debut of shows, underscoring its commitment to delivering high-quality family entertainment. MGR Productions has developed a new live show in Poland, scheduled for a premiere in November Q4’24 and produced by the country's leading preschool show agency. TVOJASHOW has achieved remarkable success with its new show in Slovakia, launched in April this year, delivering over 40 sold-out performances nationwide. This success has led to an extended tour in the Czech Republic starting in September 2024. Total sales in both countries have already surpassed 30,000 tickets. In addition, SINECAST in Turkey, one of the strongest markets for brand live activations, is set to captivate audiences with new shows in Q4’24. KOLOSSAION in Greece is successfully running a big national tour with over 40 shows started in June 24. HIMMEL UND ERDE, a long-term partner in Germany, has extended its Meet & Greet rights in shopping malls and public parks with launch date on June 1.
In North America, TEG LIFE LIKE TOURING will bring Animaccord’s own production to 11 cities across the USA and Canada starting October 24, Q4’24.
In Asia and the Pacific, MOVIC PROMOTE SERVICE in Japan, TENT Events in the Philippines and PT. E-Motion Entertainment in Indonesia are enhancing the brand’s visibility with new family-oriented programs and mini-shows launched in Q3’24 and Q4’23 respectively. VIACOM18 marked Masha and the Bear’s grand premiere in India with an extensive tour featuring more than 30 shows in 3 cities, that began on December 23 and is still ongoing.
In Latin America, HAPPY KIDS has signed an agreement for a new shopping mall playground with family activities in Brazil starting Q1’25. CLUB IMAGINARIA from Mexico are to bring new mini shows and a Christmas lighting program set to launch in Q3’24.
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