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Ferrero Launches Licensed Collections across Various Territories

Ferrero brings Masha and the Bear Kinder Grand Surprise eggs to retail shelves in Latin America, Europe and CIS

Animaccord, celebrating the 10th anniversary of partnership with Ferrero, that began in 2010 for Russian market, launches Masha and the Bear collections of Kinder Surprise, Kinder Grand Surprise, Kinder Chocolate Bars and other products in 2020 across various territories.

Kinder Surprise will be distributed during all the year of 2020 to Latin America (Mexico, Costa Rica, Nicaragua, Panama, Guatemala, Honduras, El Salvador, Brazil, Argentina, Colombia), Russia and CIS (Armenia, Azerbaijan, Georgia, Belarus, Kazakhstan, Kyrgyzstan, Mongolia, Tajikistan, Turkmenistan, Uzbekistan, Ukraine and Moldova).

The new edition of Kinder Grand Surprise with Masha and the Bear will be available from February to April 2020 in Latin America (Brazil, Argentina, Uruguay, Paraguay), in Europe (Austria, Estonia, Latvia, Lithuania, Belgium, Bulgaria, Croatia, Cyprus, Czech Rep, Finland, France, Germany, Greece, Hungary, Italy, Poland, Portugal, Romania, Slovenia) and for the first time in CIS countries (Russia and Ukraine).

Kinder Chocolate Bars will be distributed during May and June 2020 within the new licenses in stores across Ukraine. In addition, Epiphany Socks, was launched by Ferrero and Animaccord across Italy for the holiday period till the end of January 2020.

Animaccord partnered with Ferrero for Masha and the Bear property back in 2010 for product launch in Russia. The project had become the first local license taken by Ferrero that previously collaborated with global brands only. With the international recognition of the cartoon, by 2017 the partnership with Ferrero had been widely extended both in terms of product range (e.g., it included Kinder Grand Surprise, Kinder Pingui, Kinder Joy, Epiphany Socks, and etc.) as well as the territory of distribution that covered Russia and CIS as well as Europe. Today Ferrero and Animaccord continue to support their long-term partnership for various product lines across the regions of Latin America, Europe, Russia and CIS.

20 February 2020
Animaccord Sources New Licensing Agent for Masha and The Bear in GAS
20 July 2020
Bavaria Sonor Licensing has been assigned as a new agent for the property in Germany, Austria, and Switzerland
Animaccord Renews a Multi-territorial Deal with Egmont
10 July 2020
Egmont secures Masha and the Bear publishing collection in selected territories across Europe
Animaccord Hits the Road to China with the First CP launch
22 May 2020
Guangdong D&G Trading Limited will bring Masha and the Bear toy collection across the country in August 2020

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