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Animaccord Renews a Multi-territorial Deal with Egmont

Egmont secures Masha and the Bear publishing collection in selected territories across Europe

After almost a decade of fruitful partnership with Egmont that was first initiated in “Masha and the Bear” home market Russia and then successfully leveraged across Europe, Animaccord confirms the recent renewal deal with the world’s famous publishing house.

Egmont will continue developing a wide range of Masha and the Bear items – books and magazines – with the distribution to such countries as Czech Republic, Poland, Turkey, Slovakia, Slovenia, and others. The publishing program will include and not limited to coloring & activity books, board books, storybooks, lift the flap books, and music books.

“Long term relationships with our licensors are part of Egmont’s strategy and therefore we are extremely happy about the great co-operation that we have with Animaccord on “Masha and the Bear” across books and magazine in so many countries for so many years. We are looking forward to continuing this partnership in the years to come”, says Bastian Mai, Global Brand Management Director of Egmont Publishing.

10 July 2020
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28 June 2022
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Animaccord presents rebranding for Masha and the Bear
24 May 2022
For the first time since the launch of the show in 2009 Animaccord has carried out a major rebranding campaign
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23 March 2021
The new fashion collaboration will bring Masha and the Bear footwear collection worldwide this year

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