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Animaccord Renews a Multi-territorial Deal with Egmont

Egmont secures Masha and the Bear publishing collection in selected territories across Europe

After almost a decade of fruitful partnership with Egmont that was first initiated in “Masha and the Bear” home market Russia and then successfully leveraged across Europe, Animaccord confirms the recent renewal deal with the world’s famous publishing house.

Egmont will continue developing a wide range of Masha and the Bear items – books and magazines – with the distribution to such countries as Czech Republic, Poland, Turkey, Slovakia, Slovenia, and others. The publishing program will include and not limited to coloring & activity books, board books, storybooks, lift the flap books, and music books.

“Long term relationships with our licensors are part of Egmont’s strategy and therefore we are extremely happy about the great co-operation that we have with Animaccord on “Masha and the Bear” across books and magazine in so many countries for so many years. We are looking forward to continuing this partnership in the years to come”, says Bastian Mai, Global Brand Management Director of Egmont Publishing.

10 July 2020
Animaccord inks its first-ever publishing deal for New Zealand
17 November 2020
“Masha and the Bear” licensed books will be launched in early 2021 across the country
Danone Introduces new fruit pouches with Masha and the Bear characters in Eastern Europe
23 October 2020
Animaccord brings a licensed collection of fruit pouches under their local brand names in selected territories across Eastern Europe
Masha and the Bear are the first-ever characters to endorse Kinder Mix
6 October 2020
The first ever licensed Christmas collection of Kinder Mix will be launched this winter in Russia

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