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Animaccord Renews a Multi-territorial Deal with Egmont

Egmont secures Masha and the Bear publishing collection in selected territories across Europe

After almost a decade of fruitful partnership with Egmont that was first initiated in “Masha and the Bear” home market Russia and then successfully leveraged across Europe, Animaccord confirms the recent renewal deal with the world’s famous publishing house.

Egmont will continue developing a wide range of Masha and the Bear items – books and magazines – with the distribution to such countries as Czech Republic, Poland, Turkey, Slovakia, Slovenia, and others. The publishing program will include and not limited to coloring & activity books, board books, storybooks, lift the flap books, and music books.

“Long term relationships with our licensors are part of Egmont’s strategy and therefore we are extremely happy about the great co-operation that we have with Animaccord on “Masha and the Bear” across books and magazine in so many countries for so many years. We are looking forward to continuing this partnership in the years to come”, says Bastian Mai, Global Brand Management Director of Egmont Publishing.

10 July 2020
Masha Ventures Further Into France
12 September 2022
French consumers will see new Masha and the Bear products on shelves
The Brand Lands Raft Of Italian Licensees
12 September 2022
Animaccord сontinues a complex licensing activity for its IP in Italy
Animaccord Drives Licensing Program in Iberia
12 September 2022
The company has recently carried out a number of new CP deals in the region

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