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Egmont secures Masha and the Bear publishing collection in selected territories across Europe
After almost a decade of fruitful partnership with Egmont that was first initiated in “Masha and the Bear” home market Russia and then successfully leveraged across Europe, Animaccord confirms the recent renewal deal with the world’s famous publishing house.
Egmont will continue developing a wide range of Masha and the Bear items – books and magazines – with the distribution to such countries as Czech Republic, Poland, Turkey, Slovakia, Slovenia, and others. The publishing program will include and not limited to coloring & activity books, board books, storybooks, lift the flap books, and music books.
“Long term relationships with our licensors are part of Egmont’s strategy and therefore we are extremely happy about the great co-operation that we have with Animaccord on “Masha and the Bear” across books and magazine in so many countries for so many years. We are looking forward to continuing this partnership in the years to come”, says Bastian Mai, Global Brand Management Director of Egmont Publishing.
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