Limassol, 82 Griva Digeni Str.,
STEFANY HOUSE, Office 302
Leolandia, the largest amusement park in Italy, partnered with Animaccord in 2015 via our local licensing representative, Maurizio Distefano Licensing, for the development of a branded Masha and the Bear area in the park.
The first branded area was opened in 2016 and included 2 activities: photozone and baby-dance with Masha and the Bear walking mascots. The popularity of the branded zone among the visitors led to enlarging and re-launching the area with new rides, including a themed roller coaster specifically designed for children, and famous locations from the cartoon (e.g., Masha's house) in August, 2018. By the end of the season 2018, over 60% of the total park visitors came directly to Masha and the Bear zone.
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