Leolandia, the largest amusement park in Italy, partnered with Animaccord in 2015 via our local licensing representative, Maurizio Distefano Licensing, for the development of a branded Masha and the Bear area in the park.
The first branded area was opened in 2016 and included 2 activities: photozone and baby-dance with Masha and the Bear walking mascots. The popularity of the branded zone among the visitors led to enlarging and re-launching the area with new rides, including a themed roller coaster specifically designed for children, and famous locations from the cartoon (e.g., Masha's house) in August, 2018. By the end of the season 2018, over 60% of the total park visitors came directly to Masha and the Bear zone.
2018 - Leolandia was presented a "ParksMania" Award for a new Masha and the Bear area
Starting with the Christmas 2018 season, Los Production initiated the Masha and the Bear live show tour in France named "Les Aventures de Masha Détective" that was produced first time in-house by Animaccord. The live performance became the #1 most visited children show in France.