Holiday Fun "Springs” into the Entertainer with Masha and the Bear

During the campaign period, The Entertainer’s shops were set up with the fabulous branded Masha and the Bear’s display stands and security gate covers in more than 150 stores, featuring the hilarious characters creating a fun environment, which was supported by interactive Meet & Greet events with Masha and the Bear costume characters allowing children to meet their favourite mischievous heroes.

Masha and the Bear and The Entertainer have had a close and fruitful collaboration since the range first launched in 2016 and this latest campaign marks the forth in a string of successful campaigns. In September 2018, sales of Masha and the Bear toys doubled at The Entertainer stores as a result of our Autumn Winter in-store activation and we’re excited to replicate this success with this latest campaign.” Adds Mayur Pattni, UK Marketing Manager, Siso Toys UK.

Rebecca Naish, Head of Marketing and Licensing at The Entertainer comments, "Masha and the Bear is a well-loved property with some great content that children enjoy. Animaccord have been a great partner over the last couple of years and we are excited to be working together to bring Masha and the Bear to life in-store and online again this Easter."