The company is set to bring its vibrant characters to life through a series of exciting retail activations across the world
Animaccord, the powerhouse behind the globally beloved animated series Masha and the Bear, is set to bring its vibrant characters to life through a series of exciting retail activations across the world. These events are designed to engage fans and enhance the retail experience, ensuring that Masha and her friends spread joy in stores worldwide.
Kicking off in mid-June and running through mid-August 2024, fans in Milan were treated to a spectacular Masha and the Bear-themed window display at the Giochi Preziosi store, conveniently located near the iconic Duomo. This eye-catching display were attracting both locals and tourists alike throughout the activation period, creating a vibrant hub of Masha-themed fun in one of Milan's busiest shopping districts.
As part of the autumn/winter campaign, Masha and the Bear will dominate with branded shelves in over 200+ toy stores across Italy, including prominent retailers like Giochi Preziosi and Toys Center. This initiative is scheduled for the Q4’2024 during the holiday season.
Additionally, from October to November, 2024 will see additional Masha and the Bear window displays popping up across Italy, particularly in major cities like Rome and Milan. These activations, supported by Giochi Preziosi and Hamleys.
In France, La Grande Récré stores across France are set to feature Masha and the Bear as part of Okoo's back-to-school campaign from August 26th to September 15th, 2024. The characters will be prominently displayed in stores, on catalogue, on the retailer's website, and across social media channels, ensuring widespread visibility during this critical shopping season.
To mark the All Saints' holidays in France, key period to start the Christmas season, a specially devoted contest will be launched highlighting the Masha and the Bear toy line from Giochi Preziosi. This initiative, slated for late October to early November 2024, aims to boost toy sales both in selected stores and online.
Finally, Masha and the Bear products will take center stage on Amazon, with a comprehensive campaign running from September to December 2024. Targeting key markets including Italy, France, the UK, and Turkey, this activation will ensure that Masha and the Bear are top of mind for shoppers across the EMEA region during the holiday season.
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