Masha and the Bear protect the environment with WWF Russia

Masha and the Bear present entertaining eco-comics on careful attitude to the environment

The characters of the cartoon "Masha and the Bear" joined the international environmental campaign “Earth Hour”, which is annually held by the World Wide Fund for Nature (WWF).

The creators of the animated series produced a special comic strip, where Masha talks about the ways of reusing resources, thereby setting an example of a protective approach to the environment for both children and adults.

The main theme of Earth Hour this year was environmental activism. The campaign slogan was "Everyone can!" and focused on the following areas of environmental activism: eco-education, responsible consumption, forest protection, volunteering in wildlife sanctuaries and national parks, and the organization of eco-charity events. During the campaign, each participant could find out which area of eco-activism suits him the most with the help of a special test.

“Our characters live in the forest, and we worry about the protection of the environment along with them. That is why Masha and the Bear decided to become eco-activists and show children and adults how to maintain careful attitude for the environment at the household level using simple everyday practices” - reportes the press office of Animaccord.

Moreover, the Animaccord team prepared a series of art materials from the "Masha and the Bear" cartoon which inspire the audience to practice impactful eco-habits such as economical consumption of resources (water), use of common household items (baskets, for example) that are made from natural materials or those that can be recycled, etc.

“It seems very symbolic to us that Masha became an eco-activist and environmentalist, because she lives in the forest and all of her friends are animals,” says Bela Yanibekova, Head of PR Projects at WWF Russia. “We hope that the example of the beloved characters in the favourite cartoon will inspire not only children of our country, but also their parents.”

Earth Hour is a symbolic event in which WWF encourages people to switch off the lights and household electrical appliances for one hour as a sign of concern for the future of our planet. 

Join Earth Hour at 60.wwf.ru!  

Everyone can! Together we can achieve more!