The cartoon’s core seasons and spin-offs premiered on one of the majors TV networks in Mexico
Animaccord has recently launched Masha and the Bear content on TV Azteca, including Masha and the Bear core Seasons 1-5, as well as the spin-offs 'Shorties', 'Masha's Tales', and 'Masha's Spooky Stories'. Moreover, TV Azteca will introduce the cartoon’s new Season 6 to Mexican TV viewers for the first time in the upcoming winter of 2023.
To support the cartoon launch, a series of promotional activities including the Children’s Day on TV Azteca with TV promos, digital communication and giveaways have been executed in cooperation with La Panaderia, Animaccord’s local agent.
In general, Animaccord has a strong position in Mexico ranking TOP-3 most in-demand kids show (Parrot Analytics, June 2023) and TOP-7 preschool brand in LATAM (Brand Trends, April 2023) which helps it together with La Panaderia retain significant partnerships in the region with such market leaders as Spin Master, Blumen, Novelty, Nuby, Larousse, and other more.
About TV Azteca:
TV Azteca is one of the largest producers of Spanish-language television programming, offering a diverse range of content that entertains, informs, and engages audiences. With a robust lineup of popular shows and a strong presence across multiple platforms, TV Azteca delivers high-quality programming to millions of viewers worldwide.
About Panaderia:
Panaderia is a trusted local agent known for its expertise in brand management, licensing, and promotional activities. With a deep understanding of the Spanish-language market and a strong network of partners, Panaderia is dedicated to bringing content and building a solid strategy together TV Azteca to bringing captivating content with the beloved characters by the audience across the region.
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