"Masha and the Bear" is in TOP-10 most-watched shows in Europe during the lockdown

Parrot Analytics published the results of independent research on the most in-demand kids’ shows in Europe and North America during the lockdown

Animaccord's Masha and the Bear is ranked #6 amongst most in-demand kids shows that cheer kids up in Europe during the lockdown, according to Parrot Analytics, an international research agency. The study took place from March 11 to March 23, 2020 and has been covered by Kidscreen magazine.

Parrot Analytics measured social media interactions, social video views, online research and piracy numbers using a weighted algorithm, to determine demand for the average show (demand being how frequently it’s talked about online or pirated.) Based on the study, in Europe "Masha and the Bear" was named #6 of the Top-10 of the most in-demand children’s shows (12.53 times).

Photo rights: The rights belong to Instagram user @emredurmazinsta that allowed Animaccord to share it on the company online platforms.