Parrot Analytics honored the brand as the winner of the ‘Most In-Demand Children’s Series of 2023’ at the Global Demand Awards
Parrot Analytics, the leader in content valuation and global entertainment analytics, has recently announced the most in-demand series, movies and talent of 2023. According to the unveiled data, the animated series Masha and the Bear has nabbed the title of the most in-demand children’s show globally.
The data analysis was conducted from January 1 to December 31, 2023 and included global performance measurements of over 1,300 children's shows, which were broadcast on traditional and new media platforms around the world.
Samuel Stadler, VP Marketing for Parrot Analytics says:
“Masha and the Bear has elevated itself from a beloved children's program to the pinnacle of global media success in children’s entertainment, now reigning as not only the #1 preschool show but also the #1 children's show worldwide. This remarkable achievement is highlighted by its extraordinary global demand, exceeding 14 times the average TV show in key markets like Brazil, Italy, the U.S., Turkey, and France over the 2023 calendar year. Its universal appeal, exceptional travelability, and enduring popularity have transformed it from the third most in-demand preschool show in 2018 to today’s leader in children’s entertainment – and now the winner of the ‘Most In-Demand Children’s Series of 2023’ at the Global Demand Awards. This ascent reflects the show’s unique ability to resonate across cultures, solidifying its status as a powerful and expansive media franchise.”
Claus Tomming, CEO at Animaccord says:
"We are thrilled that 'Masha and the Bear' has reached the position of 'most popular children’s show of 2023' documenting its continued global success, its ability to resonate with kids across all countries and cultures. In response to the continued and growing demand, we have doubled our content production allowing us to release new Seasons 6 & 7, half-hour Specials, and additional spin-offs. The Parrot Analytics ranking is a validation of the strong global appeal of our show and it greatly motivates us to continue to bring new and exciting Masha and the Bear stories to fans and partners across the world."
About Parrot Analytics:
Parrot Analytics is the leader in global entertainment analytics. The company values content, talent and IP by measuring over 2 billion audiences globally. Leveraging audience demand and content supply, Parrot Analytics can determine how much any TV show or movie is worth on a specific platform by region. Parrot Analytics’ partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition, and marketing decisions, as well as increase D2C growth and retention. For more information about Parrot Analytics, see www.parrotanalytics.com.
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