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Brand "Masha and the Bear" proves strong brand performance in Europe and Latin America

BrandTrends has published the results of its independent study

International research agency in entertainment market, BrandTrends, has published the results of an independent study on favorite kids’ brands globally. Based on the study, "Masha and the Bear" brand has been included in the top 5 favorite kids (0-14) brands in Europe.

Masha and The Bear grew in popularity by 0.7%, from 3% to 3.7%, to make the top 25 of brands worldwide. Moreover, the brand performs into the top 5 in Latin America.

The data was collected via BrandTrends’ survey tracker in November 2019 and considered reports on hundreds of thousands of respondents about over 1,000 different brands simultaneously in 43 countries around the world.

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