Xigua Video, Chinese video platform, launches the cartoon in January 2020
Animaccord, the international media and licensing company and studio, confirmed a deal on launching its worldwide hit family cartoon, Masha and the Bear, on China’s popular video platform Xigua Video for the first time in Mainland China.
As a popular Chinese video platform, Xigua Video will release the cartoon’s Season 1&2 as well as its spin-off “Masha’s Tales” in January 2020, around the Chinese New Year.
Xigua Video, together with Toutiao, a popular content aggregation app owned by Xigua Video’s parent company ByteDance, will support the cartoon’s release with a marketing campaign on these two platforms.
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