Animaccord Brings Masha and the Bear for the first time to China

Xigua Video, Chinese video platform, launches the cartoon in January 2020

Animaccord, the international media and licensing company and studio, confirmed a deal on launching its worldwide hit family cartoon, Masha and the Bear, on China’s popular video platform Xigua Video for the first time in Mainland China.

As a popular Chinese video platform, Xigua Video will release the cartoon’s Season 1&2 as well as its spin-off “Masha’s Tales” in January 2020, around the Chinese New Year.

Xigua Video, together with Toutiao, a popular content aggregation app owned by Xigua Video’s parent company ByteDance, will support the cartoon’s release with a marketing campaign on these two platforms.