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Animaccord Brings Masha and the Bear for the first time to China

Xigua Video, Chinese video platform, launches the cartoon in January 2020

Animaccord, the international media and licensing company and studio, confirmed a deal on launching its worldwide hit family cartoon, Masha and the Bear, on China’s popular video platform Xigua Video for the first time in Mainland China.

As a popular Chinese video platform, Xigua Video will release the cartoon’s Season 1&2 as well as its spin-off “Masha’s Tales” in January 2020, around the Chinese New Year.

Xigua Video, together with Toutiao, a popular content aggregation app owned by Xigua Video’s parent company ByteDance, will support the cartoon’s release with a marketing campaign on these two platforms.

23 January 2020
Animaccord Teams Up with CCTV
10 March 2020
For the first time Masha and the Bear is bounding onto the top children's TV channel in China - CCTV14
Animaccord and Spin Master Inked Deal for “Super Dinosaur”
11 February 2020
Spin Master confirmed Animaccord to manage media and licensing representation for the children’s animation series in selected regions

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