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Animaccord Brings Masha and the Bear for the first time to China

Xigua Video, Chinese video platform, launches the cartoon in January 2020

Animaccord, the international media and licensing company and studio, confirmed a deal on launching its worldwide hit family cartoon, Masha and the Bear, on China’s popular video platform Xigua Video for the first time in Mainland China.

As a popular Chinese video platform, Xigua Video will release the cartoon’s Season 1&2 as well as its spin-off “Masha’s Tales” in January 2020, around the Chinese New Year.

Xigua Video, together with Toutiao, a popular content aggregation app owned by Xigua Video’s parent company ByteDance, will support the cartoon’s release with a marketing campaign on these two platforms.

23 January 2020
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Masha sings for the first time in China
24 May 2022
Animaccord premieres Masha’s Songs on multiple media platforms across China
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According to Parrot Analytics data as of May 2022, Masha is the leading pre-school show worldwide. The series has topped the chart since 2021

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