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Animaccord Brings Masha and the Bear for the first time to China

Xigua Video, Chinese video platform, launches the cartoon in January 2020

Animaccord, the international media and licensing company and studio, confirmed a deal on launching its worldwide hit family cartoon, Masha and the Bear, on China’s popular video platform Xigua Video for the first time in Mainland China.

As a popular Chinese video platform, Xigua Video will release the cartoon’s Season 1&2 as well as its spin-off “Masha’s Tales” in January 2020, around the Chinese New Year.

Xigua Video, together with Toutiao, a popular content aggregation app owned by Xigua Video’s parent company ByteDance, will support the cartoon’s release with a marketing campaign on these two platforms.

23 January 2020
Animaccord presents special episode of Masha and the Bear dedicated to 100 BILLION views on YouTube
7 December 2021
Moreover, another cartoon’s YouTube channel in Arabic has been awarded the Diamond Play Button
Masha and the Bear’s Season 5 to make UK TV debut on Tiny Pop
11 November 2021
The premiere will follow with a Christmas advent calendar and other marketing campaigns across the country
Animaccord takes new property to MIP in addition to Masha and the Bear
7 October 2021
Fairyteens animated series created by co-producer of Masha and the Bear will be represented on this year's MIPCOM

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