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Animaccord and RAI to premier New Season of Masha and the Bear in Italy

The cartoon’s Season 5 to launch in May 2021 on RAI YOYO, the leading Italian children’s channel

Animaccord has confirmed a new broadcast deal with the Italian public media company Rai for Masha and the Bear Season 5, produced in new format of 4K (UHD) resolution. The first episodes of the new season will air daily on Rai Yoyo and Rai Play scheduled from May, 3rd, occupying the best slots on the channels.

“We’re excited with the technical innovations that have been implemented by Animaccord to produce and bring its new Season in 4K, making a breakthrough in preschool serial animation field.  We’re happy to plunge kids to this Masha and the Bear’s fantasy world that is always close to their daily life & feelings as well as to amaze them with the new scripts and the undiminished energy of the character in exceptional premium quality” – comments Annalisa Liberi, Head of Acquisitions, Rai Ragazzi.

Alongside the launch of the core show’s new season, on February 27, 2021, Rai will also release Animaccord’s new educational musical project named Nursery Rhymes, where the world-wide famous character Masha leads babies and toddlers through a wonderful world of nursery rhymes, helping them to tap into their hidden talents and develop them.

This year Animaccord marks the 10th years since the first media deal signed for Masha and the Bear Season 1 for Rai to premier the cartoon in Italy – the first country outside the home market where Masha and the Bear became a huge success.

15 February 2021
Animaccord’s Masha and the Bear Hits 100 Billion Views Worldwide on YouTube
7 September 2021
The animated series has reached another milestone by hitting 100 billion views worldwide on YouTube
Masha and the Bear leads the ranking of most in-demand kids’ series globally
20 August 2021
The animated series is now #2 show for children worldwide behind only SpongeBob SquarePants and #1 for preschoolers
Animaccord’s new content hits the various major media outlets in France
23 June 2021
France Televisions pick up new Masha and the Bear content

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