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SHEIN Exposes Masha and the Bear Brand in Australasia

Global online retailer brand launches licensed apparel by fall’23

One of the world’s largest global online retailer brands, SHEIN has recently inked the deal with Animaccord for the rights to develop a new apparel and accessories collection with Masha and the Bear.

The licensed clothing line will include such items as: tops and bottoms, sweatshirts, jumpsuits, knitwear, outwear, dresses as well as phone cases, socks, shoulder bags, keychains and sticky notes.

SHEIN will distribute Masha and the Bear collection to Australia and New Zealand with the expected launch in the market by October 2023.

6 June 2023
Animaccord Expands Global Consumer Products Portfolio with New Licensing Deals
9 September 2024
New collaborations introduce a wide array of licensed products to consumers, further solidifying Masha and the Bear name across the globe
Animaccord Partners with Vertical Licensing to Expand Masha and the Bear Brand in Brazil
13 May 2024
The company secures a strategic partnership with Vertical Licensing to strengthen Masha and the Bear's presence in the region
Animaccord Strengthens Global Publishing Network for Masha and the Bear across the World
1 April 2024
The company has enhanced its international publishing footprint for the Masha and the Bear brand, boasting a portfolio of over 500 SKUs worldwide

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