Masha Ventures Further Into France
French consumers will see new Masha and the Bear products on shelves
Animaccord, the international entertainment company and studio behind the world’s most in-demand animated preschool show Masha and the Bear, continues a complex media and licensing activity for its IP in France.
Tonies, in conjunction with its licensing agent France Televisions, will launch Masha and the Bear figurines by Q4’2022. Moreover, Hachette has prolonged the existing deal for the production and sales of the licensed books in the country.
La Grande Recré, one of the leading toy retailers in France, has confirmed a complex Christmas promotion for the Masha and the Bear brand that includes a contest with a prize raffle and promo placement within the retailer’s catalogue.
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