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Masha Ventures Further Into France

French consumers will see new Masha and the Bear products on shelves

Animaccord, the international entertainment company and studio behind the world’s most in-demand animated preschool show Masha and the Bear, continues a complex media and licensing activity for its IP in France.

Tonies, in conjunction with its licensing agent France Televisions, will launch Masha and the Bear figurines by Q4’2022.

Moreover, Hachette has prolonged the existing deal for the production and sales of the licensed books in the country.

La Grande Recré, one of the leading toy retailers in France, has confirmed a complex Christmas promotion for the Masha and the Bear brand that includes a contest with a prize raffle and promo placement within the retailer’s catalogue.

 

12 September 2022
Animaccord Expands Global Consumer Products Portfolio with New Licensing Deals
9 September 2024
New collaborations introduce a wide array of licensed products to consumers, further solidifying Masha and the Bear name across the globe
Animaccord Partners with Vertical Licensing to Expand Masha and the Bear Brand in Brazil
13 May 2024
The company secures a strategic partnership with Vertical Licensing to strengthen Masha and the Bear's presence in the region
Animaccord Strengthens Global Publishing Network for Masha and the Bear across the World
1 April 2024
The company has enhanced its international publishing footprint for the Masha and the Bear brand, boasting a portfolio of over 500 SKUs worldwide

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