english-utf8
23871

Masha and the Bear suits up with a new apparel deal in Japan

Japanese second-largest clothing chain Shimamura has launched a collection of branded T-shirts inspired by the cartoon

Animaccord, together with its local partners, introduce a new line of Masha and the Bear apparel to the Japanese market through Shimamura Co., the second-largest clothing chain in the country (behind only Uniqlo).

The collection includes T-shirts of various designs with the cartoon characters and is available starting June in over 1,400 retail stores across the country.

The brand keeps its steady development in the Japanese market. The major milestones include securing a series of CP deals with subsequent launching of plushies, playsets, dolls and publishing footprint.

Masha’s commercial growth follows digital expansion – last year Japanese accounts were launched on Twitter and Instagram, and TikTok and LINE will follow suit later this year. On YouTube, this month Masha and the Bear channel is celebrating its first anniversary with over 77 million total views.

Meanwhile, Masha and the Bear remains the most in-demand preschool show globally (Parrot Analytics, June 2022) and counts over 115 BILLION views.

28 June 2022
Animaccord Expands Global Consumer Products Portfolio with New Licensing Deals
9 September 2024
New collaborations introduce a wide array of licensed products to consumers, further solidifying Masha and the Bear name across the globe
Animaccord Partners with Vertical Licensing to Expand Masha and the Bear Brand in Brazil
13 May 2024
The company secures a strategic partnership with Vertical Licensing to strengthen Masha and the Bear's presence in the region
Animaccord Strengthens Global Publishing Network for Masha and the Bear across the World
1 April 2024
The company has enhanced its international publishing footprint for the Masha and the Bear brand, boasting a portfolio of over 500 SKUs worldwide

SEND YOUR REQUEST

1
Select type of cooperation
2
Select geographic area
3
Enter your contact info

LICENSING

SERVICES

1
2
3
4
5
6
7
Enter your comment:

HQ

Do You have an animation project?
Send your request