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Danone Introduces new fruit pouches with Masha and the Bear characters in Eastern Europe

Animaccord brings a licensed collection of fruit pouches under their local brand names in selected territories across Eastern Europe

Danone, one of the world’s largest multinational food-products corporations, confirmed a new licensing deal with Animaccord to produce a branded line of fruit pouches that feature Masha and the Bear.

The product collection will be available across major retail chains in Czech Republic and Slovakia under the Hami  brand; in Romania, Hungary, and Ukraine under the market name of Milupa , and in Poland, where the brand operates under BoboVita name. The distribution to Poland has been arranged this September to main retail chains of the country, including Biedronka and Rossmann.

This is a brand new franchise introduced by Danone that is designed specifically in a bigger size of package for toddlers that allows little ones to learn how to eat by themselves.

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