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Consumer Products Take Centre Stage across Europe, Turkey and Asia

Animaccord announces a series of CP launches in Eastern Europe, Turkey and Asia

Animaccord announces a series of CP launches in Eastern Europe including publishing giant Egmont which will introduce a number of new products in Poland and Eastern Europe, including specials for Back To School and dedicated promotions running across October and in the build up to Christmas. In the UK and Ireland one of the largest producers Trefl's Masha and The Bear Maxi Puzzle and Tactic's licensed board game: "Race to the Tree house" are now available at The Entertainer stores.

Turkish Brandcrafters has joined the widening pool of Masha and the Bear licensees to develop a range of bedding, home textile and décor items, stationery sets, outdoor tents and scooters. Products will be distributed in ŞOK retail chain, which operates more than 4000 stores across Turkey.

Animaccord continues to expand its reach in Asia with the opening of a new Hong Kong office later this year and announces new collaborations with Simba Thailand to launch Masha and the Bear dolls, figurines in blind-bags and playsets in “7-eleven” supermarkets and Asia book stores. Simba is also introducing branded dolls and playsets in Vietnam.

10 September 2019
Animaccord inks its first-ever publishing deal for New Zealand
17 November 2020
“Masha and the Bear” licensed books will be launched in early 2021 across the country
Danone Introduces new fruit pouches with Masha and the Bear characters in Eastern Europe
23 October 2020
Animaccord brings a licensed collection of fruit pouches under their local brand names in selected territories across Eastern Europe
Masha and the Bear are the first-ever characters to endorse Kinder Mix
6 October 2020
The first ever licensed Christmas collection of Kinder Mix will be launched this winter in Russia

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