Consumer Products Take Centre Stage across Europe, Turkey and Asia

Animaccord announces a series of CP launches in Eastern Europe, Turkey and Asia

Animaccord announces a series of CP launches in Eastern Europe including publishing giant Egmont which will introduce a number of new products in Poland and Eastern Europe, including specials for Back To School and dedicated promotions running across October and in the build up to Christmas. In the UK and Ireland one of the largest producers Trefl's Masha and The Bear Maxi Puzzle and Tactic's licensed board game: "Race to the Tree house" are now available at The Entertainer stores.

Turkish Brandcrafters has joined the widening pool of Masha and the Bear licensees to develop a range of bedding, home textile and décor items, stationery sets, outdoor tents and scooters. Products will be distributed in ŞOK retail chain, which operates more than 4000 stores across Turkey.

Animaccord continues to expand its reach in Asia with the opening of a new Hong Kong office later this year and announces new collaborations with Simba Thailand to launch Masha and the Bear dolls, figurines in blind-bags and playsets in “7-eleven” supermarkets and Asia book stores. Simba is also introducing branded dolls and playsets in Vietnam.