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Masha and the Bear are the first-ever characters to endorse Kinder Mix

The first ever licensed Christmas collection of Kinder Mix will be launched this winter in Russia

Ferrero, celebrating the 10th anniversary of collaboration with Animaccord, that began in 2010 for the Russian market, launches iconic Christmas product - Kinder Mix - with the characters of Masha and the Bear cartoon. The first ever licensed collection of Kinder Mix will be available on shelves in all major retailers across Russia this winter 2020.

To support the launch, Animaccord produced a special 3-D animated Christmas advert-story for Ferrero’s Kinder that features the cartoon characters highlighting heart-warming family preparation to magic festive season surrounded by the loved ones.

Masha and the Bear became the first local IP that was picked by Ferrero back in 2010 for the CIS market. Within the following years, Ferrero extended the range of licensed products as well as expanded with Masha and the Bear brand across Europe, Latin America, Middle East and Africa.

6 October 2020
Masha and the Bear are the first-ever characters to endorse Kinder Mix
6 October 2020
The first ever licensed Christmas collection of Kinder Mix will be launched this winter in Russia
Animaccord Sources New Licensing Agent for Masha and The Bear in GAS
20 July 2020
Bavaria Sonor Licensing has been assigned as a new agent for the property in Germany, Austria, and Switzerland
Animaccord Renews a Multi-territorial Deal with Egmont
10 July 2020
Egmont secures Masha and the Bear publishing collection in selected territories across Europe

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