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Animaccord Inks a Global “Sweet Deal” with PEZ

PEZ will launch the branded candy-dispensers by early 2021 across the various territories

Animaccord, the multinational licensing&media company and studio, teams up with PEZ International GMBH, one of the largest Candy-Toy companies in the world, to produce Masha and the Bear candy-dispensers for worldwide (except the USA and Canada).

PEZ will bring the collection of licensed dispensers to the shelves of almost every single grocery and general merchandise retail chains in each country covered in the deal with the scheduled launch in early 2021. The global distribution of Masha and the Bear candy-dispenser collection also includes such key markets for PEZ as GAS, UK, France, Australia, Nordics, LatAm, Russia, China, and Japan.

14 May 2020
Animaccord inks its first-ever publishing deal for New Zealand
17 November 2020
“Masha and the Bear” licensed books will be launched in early 2021 across the country
Danone Introduces new fruit pouches with Masha and the Bear characters in Eastern Europe
23 October 2020
Animaccord brings a licensed collection of fruit pouches under their local brand names in selected territories across Eastern Europe
Masha and the Bear are the first-ever characters to endorse Kinder Mix
6 October 2020
The first ever licensed Christmas collection of Kinder Mix will be launched this winter in Russia

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