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Animaccord Hits the Road to China with the First CP launch

Guangdong D&G Trading Limited will bring Masha and the Bear toy collection across the country in August 2020

Animaccord unveils its first licensing deal for China with its animated family property Masha and the Bear. The company has recently inked the deal with Guangdong D&G Trading Limited to distribute the licensed toy collection across the country.

The debut of branded toy line that includes dolls, plush, playsets, figurines, and roleplay is scheduled for August 2020 both in offline and online retail.

Earlier this year Animaccord brought Masha and the Bear series first time on TV in China. CCTV 14, country’s main kids channel, released Seasons 1&2 on TV following the cartoon’s previous premiere on Xigua Video, one of the most popular media applications in China, in January 2020.

22 May 2020
Animaccord Sources New Licensing Agent for Masha and The Bear in GAS
20 July 2020
Bavaria Sonor Licensing has been assigned as a new agent for the property in Germany, Austria, and Switzerland
Animaccord Renews a Multi-territorial Deal with Egmont
10 July 2020
Egmont secures Masha and the Bear publishing collection in selected territories across Europe
Animaccord Hits the Road to China with the First CP launch
22 May 2020
Guangdong D&G Trading Limited will bring Masha and the Bear toy collection across the country in August 2020

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