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Animaccord Expands its CP Roster in Asia

Vietnam, India and Indonesia will see new Masha and the Bear products on shelves

The Indian manufacturer of stationery supply items, Prakash Books India Private Limited, recently launched their coloring books within the framework of its collaboration with Masha and the Bear. The brand-new children product is already available in online and offline retails across the country.

PT Indo Prima, a company with more than 25 years of experience in the field of plastic injection manufacturing, partnered with Animaccord for Masha and the Bear property in their consumer production. In Q2 2020, PT Indo Prima launches the production of a branded line of plastic furniture, baby walkers and ride-ons for children.

In addition to the new deals, Frank Educational Aids Private Limited, Indian publishing company, prolonged puzzle collections and value packs (kit of puzzles and coloring books) for the Indian market.

Moreover, following the project of collectible figurines and dolls, Simba Dickie Group, international toy manufacturer, extended for the range to playsets Masha and the Bear in Vietnam. The main sales channels are Herbie, Kidland and Aeon where the playsets are available since Q4 2019.

25 March 2020
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French consumers will see new Masha and the Bear products on shelves
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The company has recently carried out a number of new CP deals in the region

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