Animaccord Announces a Series of CP Launches Across Asia

Animaccord announces new licensees in Asia with a view to launching new Masha and The Bear character merchandise for 2019 and beyond.

GBC, the industry leading in-vitro diagnostic device manufacturer based in Taiwan, will launch a range of  licensed children’s toiletries including hand cream, bubble bath, baby shampoo and body wash in late Spring 2019. Great International Co., Ltd, a Taiwan manufacturer of stationery products, will bring a new branded collection of BTS products to the market this spring to retailers across the country. The line will consist of creative and varied school products such as bags, painting albums, book covers, sticker albums, stationery sets and many more.

Furthermore, Animaccord has partnered with Eduble Online LLP and Frank Educational Aids Private Limited based in India to produce Masha and The Bear licensed kitchen set and puzzles respectively. Eduble, the Indian melamine tableware producer, will design and launch a collection of branded kitchen accessories featuring hero characters from the series. A new licensed tableware set will consist of plates, cups, mugs, forks, spoons and bowls and will launch in April 2019 across key D2C online channels throughout the country. Frank Educational Aids Private Limited introduces cartoon puzzles this April across mainstream Independent, Major and selected online retailers. The themed puzzles will be available in 24, 26, 48 and 60 piece sets, alongside a stand-alone 4-in-1 puzzle pack consisting of 9, 12, 18 and 24 piece puzzles contained within one set.

Original Cinese building blocks producers Guandgong Qman Culture Communications Co., Ltd. based in China has recently inked a deal with Animaccord to develop a new line of Masha and The Bear licensed construction toys. The release of the new branded sets is planned for Q3 2019 with distribution confirmed in SEA, Russia and CIS.

In addition, in Thailand Simba Dickie Group has recently launched a licensed toy collection that consists of Masha dolls, collectible figurines in blind-bags and playsets.

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