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Animaccord Acquires a New Master Toy Partner in Europe

Giochi Preziosi Becomes a Master Toy partner for Masha and the Bear Brand in EU

Animaccord, an international licensing company and studio, has partnered with Giochi Preziosi, one of the world’s largest toy manufacturers, to develop a new Masha and the Bear toy collection and launch it later this year in Italy, Portugal, Turkey, and Greece, as well as in other European countries in 2024.

Production of the new toy line will include licensed products such as plush toys, dolls, and playsets. Moreover, in 2024 Giochi Preziosi will extend the product range with seasonal toys, educational toys, role play toys, carnival costumes, and ride-on and outdoors.

The launch of the Masha and the Bear toy line from Giochi Preziosi will be supported by a complex marketing campaign through ATL and BTL communication channels arranged by both companies.

6 February 2023
Animaccord Expands Global Consumer Products Portfolio with New Licensing Deals
9 September 2024
New collaborations introduce a wide array of licensed products to consumers, further solidifying Masha and the Bear name across the globe
Animaccord Partners with Vertical Licensing to Expand Masha and the Bear Brand in Brazil
13 May 2024
The company secures a strategic partnership with Vertical Licensing to strengthen Masha and the Bear's presence in the region
Animaccord Strengthens Global Publishing Network for Masha and the Bear across the World
1 April 2024
The company has enhanced its international publishing footprint for the Masha and the Bear brand, boasting a portfolio of over 500 SKUs worldwide

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