Top news

Animaccord launches “Masha’s Songs” on Tiny Pop this October
12 October 2020
Supported by a comprehensive UK marketing campaign including an on-air competition on Tiny Pop, an in-store promotion at The Entertainer, and new CP deals for the region
Masha and the Bear are the first-ever characters to endorse Kinder Mix
6 October 2020
The first ever licensed Christmas collection of Kinder Mix will be launched this winter in Russia
Masha and the Bear episode included on “BEST OF THE WORLD” list
31 August 2020
Animation Festival HIROSHIMA 2020 has added the series in its special program
Animaccord announces the release of new projects on Kinopoisk
13 August 2020
Cleo&Сuquin and Super Dinosaur are available exclusively in online cinema Kinopoisk HD
Animaccord premieres a new season of "Masha and the Bear" in 4K
29 July 2020
The release of Season 5 will be held exclusively in online cinema Kinopoisk HD
Masha and the Bear Named TOP-5 Kids’ Entertainment Brands
28 July 2020
Kidz Global has unveiled the list of the most favorite kids’ entertainment brands for April 2020
Animaccord Sources New Licensing Agent for Masha and The Bear in GAS
20 July 2020
Bavaria Sonor Licensing has been assigned as a new agent for the property in Germany, Austria, and Switzerland
Animaccord Renews a Multi-territorial Deal with Egmont
10 July 2020
Egmont secures Masha and the Bear publishing collection in selected territories across Europe
Animaccord Premieres Masha's Season 4 on TV in Italy
5 June 2020
RAI is planning a grand premiere of the first episode of Masha’s Songs devoted to Italy on June 7th
Animaccord Hits the Road to China with the First CP launch
22 May 2020
Guangdong D&G Trading Limited will bring Masha and the Bear toy collection across the country in August 2020
Animaccord Wins Communicator Awards 2020
15 May 2020
Animaccord’s commercial spot for Yandex.Taxi received the Award of Excellence for the 26th Annual Communicator Awards
Animaccord Inks a Global “Sweet Deal” with PEZ
14 May 2020
PEZ will launch the branded candy-dispensers by early 2021 across the various territories
Animaccord Recognized as a Gold Winner for Muse Creative Awards
28 April 2020
Muse Creative Awards announces the winners of its annual international competition ranking Animaccord as the Gold Winner for its joint campaign with Rossiya Airlines
Animaccord Brings “Cleo&Cuquin” to Netflix Globally
21 April 2020
Animaссord, following its successful partnership with Netflix for its IP Masha and the Bear, is taking a pre-school series “Cleo&Cuquin” produced by Anima, to the new, global level
Animaccord premieres new Masha and the Bear content in Iberia
16 April 2020
Canal Panda makes a debut of Season 4 in Spain and releases new episodes of Season 3 in Portugal
Animaccord Launches “All in the Family” Campaign to Cheer the Audience up during the Lockdown
13 April 2020
The company supports all fans across the world during the quarantine by arranging a complex campaign “All in the Family" with new Masha and the Bear content and entertainment activities
Masha and the Bear protect the environment with WWF Russia
8 April 2020
Masha and the Bear present entertaining eco-comics on careful attitude to the environment
"Masha and the Bear" is in TOP-10 most-watched shows in Europe during the lockdown
31 March 2020
Parrot Analytics published the results of independent research on the most in-demand kids’ shows in Europe and North America during the lockdown
Animaccord Expands its CP Roster in Asia
25 March 2020
Vietnam, India and Indonesia will see new Masha and the Bear products on shelves
Animaccord Teams Up with CCTV
10 March 2020
For the first time Masha and the Bear is bounding onto the top children's TV channel in China - CCTV14
Animaccord Unveils the Meet&Greet Events in Q1 across the Globe
6 March 2020
In UAE, Masha and the Bear attracted up to 2 000 visitors per day during weekends for Meet&Greet events arranged by EventBox, performing a mini-show, entertaining little ones and adults as well taking memorable pictures with them.
Animaccord Spreads Love in Italy
21 February 2020
On St. Valentine's Day Animaccord organized a special surprise appearance of Masha and the Bear in Naples to express their love for the Italian fans and city tourists
Ferrero Launches Licensed Collections across Various Territories
20 February 2020
Ferrero brings Masha and the Bear Kinder Grand Surprise eggs to retail shelves in Latin America, Europe and CIS
No Work All Carnival - Masha and the Bear at Сarnival in Brazil!
19 February 2020
Animaccord and IBWT arranged Carnival in Brazil that has gathered over 10 000 adults and kids
Animaccord continues to take root in the Brazilian market
14 February 2020
Animaccord introduces new CP projects in South America
Animaccord and Spin Master Inked Deal for “Super Dinosaur”
11 February 2020
Spin Master confirmed Animaccord to manage media and licensing representation for the children’s animation series in selected regions
New Consumer Products are in the spotlight in Turkey
7 February 2020
Egemen Group, Sardas Cosmetics, Kampotu... Animaccord brings new consumer products deals for Masha and the Bear property in Turkey
Animaccord Brings Masha and the Bear for the first time to China
23 January 2020
Xigua Video, Chinese video platform, launches the cartoon in January 2020
Masha and the Bear won the YouTube "diamond awards"
21 January 2020
The official channels of the cartoon in English, Portuguese and Spanish reached an audience of 10 million each
Cartoon "Masha and the Bear" is named one of the most popular children's shows in the world
1 December 2019
Parrot Analytics has published the results of an independent study on the most in-demand kids’ shows worldwide.
Favorite duo travelling around the world
3 October 2019
Animaccord runs a series of Meet & Greet events across EMEA and Brazil
Amazing Live Shows in Czech Republic and Hungary
3 October 2019
Live Shows in Hungary and Czech Republic
Animaccord is Spreading Masha and the Bear Season 4 Globally
3 October 2019
Masha and the Bear Season 4 named “Masha’s Songs” has been confirmed to be launched on Netflix and other outlets around the world
Masha and the Bear continue its adventure on Cartoon Network in Turkey
3 October 2019
Warner Media and Animaccord launched Masha and the Bear on Cartoon Network Turkey
New Retail Initiatives in Europe
3 October 2019
Animaccord is holding a number of retail activations across Europe
Aykroyd & Sons Ltd. Launched Masha and the Bear Pajamas in the UK & Ireland
13 September 2019
Aykroyd & Sons Ltd. hit the UK & Ireland market with branded sleaping wear
Consumer Products Take Centre Stage across Europe, Turkey and Asia
10 September 2019
Animaccord announces a series of CP launches in Eastern Europe, Turkey and Asia
Animaccord Confirms TEG Life Like Touring as a Global Partner for Masha and the Bear Live Show
2 September 2019
Animaccord has inked a deal with TEG Life Like Touring on production and distribution of Masha and the Bear Live Shows worldwide
Content Drives Growth Across Europe and MENA
30 August 2019
Masha and the Bear Season 3 continues to make waves across key territories
Animaccord Partnered with Neutrocare to Bring on Brazil Market Personal Care Products
23 August 2019
Animaccord and manufacturer of baby personal care products Neutrocare will release a branded line of personal care products in Brazil
“Recipe for Disaster” the Only Animation Video that Gained More than FOUR BILLION Views on YouTube
31 July 2019
“Masha and the Bear” cartoon, which is popular around the world from Europe to Latin America, Asia and Arab countries, doesn’t stop to surprise with its records
Animaccord Partners with Herotainment, LLC for a New Animated Property “Smighties” Created by the Emmy Award-Winning Team
29 July 2019
Animaccord announces its partnership to become the official Media Agent for the children’s animated property, “Smighties”
Animaccord Together with Corus Entertainment Initiate the “National Bear Day” Broadcast Campaign on Treehouse
29 July 2019
Animaccord is launching a special broadcast campaign of Masha and the Bear on Treehouse dedicated to National Bear Day
Animaccord Announces Its Licensing Agencies
5 June 2019
Animaccord announces its new licensing agents in France, Germany and Iberia.
Animaccord and Danone Launched a Line of Branded Drinking Water in Mexico
31 May 2019
Animaccord and Danone released a line of drinking water with Masha and the Bear under its brand Bonafort Kids
Animaccord and UNICEF Argentina Educational Campaign
31 May 2019
Animaccord Collaborates with UNICEF Argentina for Educational Campaign
Surprise Appearance of the Duo at Waterloo, UK
31 May 2019
Animaccord prepared a number of B2C activities across the UK among which was “A Magic Mirror” event realized by “3RockAR"
Masha and The Bear Online Retail Activation with White Chrystal
30 May 2019
ELC and Animaccord in cooperation with White Chrystal held Masha and the Bear online retail promotion
New Masha and The Bear Products
30 May 2019
A pool of Animaccord licensees in the category of board games and puzzles has been extended by the recent additions of Trefl and Lisciani.
Masha and the Bear Live Events in the USA, Spain and MENA
24 May 2019
Animaccord Arranges a Series of Masha and the Bear Live events in the USA, Spain and MENA
Animaccord Announces a Series of CP Launches Across Asia
22 May 2019
Animaccord announces new licensees in Asia with a view to launching new Masha and The Bear character merchandise for 2019 and beyond.
Brand New Episodes of Masha and the Bear
21 May 2019
Animaccord is to deliver brand new episodes of season 3 on TV in a number of territories
Holiday Fun "Springs” into the Entertainer with Masha and the Bear
1 April 2019
Animaccord and Entertainer partnered together to carry out an exciting spring retail campaign


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