Last year Samsung chose Masha and the Bear to endorse the massive communication campaign for their tablets in Italy that ran from November, 2018 to February, 2019.
The leader in the consumer electronics sector, Samsung, together with Animaccord, launched a joint promo campaign with Masha and the Bear in Italy that started in November, 2018 and ended in February, 2019. The promotion was carried out with the support of the local licensing agency Maurizio Distefano Licensing.
Mechanics: by purchasing one of the 15 models of Samsung tablets, users could download for free the application "Masha and the Bear for Samsung" from the Galaxy Apps store to enjoy 52 episodes of Masha and the Bear and 26 episodes of the spinoff series Masha’s Tales , as well as a variety of digital contents from e-books to games and posters.
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