Global Partnership with Netflix

NETFLIX, one of the world’s leading video on demand services, partnered with Animaccord in 2015 to distribute the core show Masha and the Bear on the platform first in the USA with the further broadcast expansion.

Current Coverage*: Russia, North America, Australia and New Zealand, Benelux, GAS, Iberia, Nordics, Italy, France, UK&Ireland, MENA, Turkey, Israel, Africa, India, South Korea
(*developed for 3 years of partnership)
Content: Masha and the Bear, Masha’s Tales, Masha’s Spooky Stories (spinoffs are broadcast in selected territories)

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Narhinel, a widely used nasal aspirator for newborns and toddlers, ran a joint promo campaign with Masha and the Bear as the most popular animated kids' brand in Italy.
Internationally recognized icon and confectionery brand, Ferrero, together with Animaccord first launched the chocolate eggs Kinder Surprise under the brand Masha and the Bear in 2012 in Russia. For the last 7 years of the partnership, Ferrero extended the range of licensed products and its distribution to Europe, Latin America, Middle East and Africa.


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