Internationally recognized icon and confectionery brand, Ferrero, together with Animaccord first launched the chocolate eggs Kinder Surprise under the brand Masha and the Bear in 2012 in Russia. For the last 7 years of the partnership, Ferrero extended the range of licensed products and its distribution to Europe, Latin America, Middle East and Africa.
Type of partnership: Licensed consumer products Territory of distribution: Russia and CIS, Europe, Latin America, Middle East and Africa (distribution that’s been developed for 7 years of partnership) Licensed products: Kinder Surprise, Kinder Delice, Kinder Pingui, Kinder Chocolate, Kinder Bueno, Kinder Joy, Kinder Grand Surprise, Kinder Maxi, Kinder Happy, Kinder Mix * * * Type of partnership: Animated TV commercials with Masha and the Bear Number of TV commercials produced: 11 for the entire period of partnership Availability: Public, official channel of Animaccord on YouTube
Expanded product distribution
Within the 7 years of partnership, Animaccord and Ferrero brought the Kinder products under the Masha and the Bear brand from the local Russian market to the largest markers such as Western Europe, Latin America, Middle East and Africa
Extended product range
Licensed product range has been extended from 1 item – Kinder Surprise – to 9 products of Kinder collection
Extremely popular original animated TV commercials with Masha and the Bear
NETFLIX, one of the world’s leading video on demand services, partnered with Animaccord in 2015 to distribute the core show Masha and the Bear on the platform first in the USA with the further broadcast expansion.
In December, 2018, by the 10th anniversary of Masha and the Bear first release, the series was included in the Guinness World Records 2019 book as the most watched cartoon on YouTube. Today the total number of cartoon views on the platform exceeds 50 BILLION that makes Masha and the Bear a true YouTube phenomenon and us – the experts in content management on the platform.