Global Partnership with Ferrero
Internationally recognized icon and confectionery brand, Ferrero, together with Animaccord first launched the chocolate eggs Kinder Surprise under the brand Masha and the Bear in 2012 in Russia. For the last 7 years of the partnership, Ferrero extended the range of licensed products and its distribution to Europe, Latin America, Middle East and Africa.
Type of partnership: Licensed consumer products
Territory of distribution: Russia and CIS, Europe, Latin America, Middle East and Africa (distribution that’s been developed for 7 years of partnership)
Licensed products: Kinder Surprise, Kinder Delice, Kinder Pingui, Kinder Chocolate, Kinder Bueno, Kinder Joy, Kinder Grand Surprise, Kinder Maxi, Kinder Happy, Kinder Mix
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Type of partnership: Animated TV commercials with Masha and the Bear
Number of TV commercials produced: 11 for the entire period of partnership
Availability: Public, official channel of Animaccord on YouTube
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