Case Studies

Best Cases We Created Together with Our Partners Worldwide

We are excited to share the unique and fruitful projects and launches we brought to life with our partners. From Global Media broadcast on Netflix to extended licensed Kinder collection in Europe, Latin America, Middle East and Africa, we are proud of how we led Masha and the Bear from the local market to international recognition.

Global Partnership with Netflix
NETFLIX, one of the world’s leading video on demand services, partnered with Animaccord in 2015 to distribute the core show Masha and the Bear on the platform first in the USA with the further broadcast…
Global Partnership with Ferrero
Internationally recognized icon and confectionery brand, Ferrero, together with Animaccord first launched the chocolate eggs Kinder Surprise under the brand Masha and the Bear in 2012 in Russia. For the last 7 years of the partnership, Ferrero…
Masha and the Bear as a YouTube Phenomenon
In December, 2018, by the 10th anniversary of Masha and the Bear first release, the series was included in the Guinness World Records 2019 book as the most watched cartoon on YouTube. Today the total number of cartoon views on the platform exceeds…
Christmas Fairytale at Café Pouchkine
Together with the team of the legendary “Café Pouchkine” restaurant, operated by Maison Dellos, we brought to life the real Christmas Magic with Masha and the Bear in the restaurants in Paris and Moscow during the…
International Partnership with Amazon
Starting with October, 2018 Animaccord initiated the launches of Masha and the Bear official stores on Amazon for various markets across the…
Special Project with Leolandia Park
Leolandia, the largest amusement park in Italy, partnered with Animaccord in 2015 via our local licensing representative, Maurizio Distefano Licensing, for the development of a branded Masha and the Bear area in the park.…
Masha and the Bear as #1 Kids Live Show in France
Starting with the Christmas 2018 season, Los Production initiated the Masha and the Bear live show tour in France named "Les Aventures de Masha Détective" that was produced first time in-house by Animaccord. The live performance became the #1 most…
Promo Campaign with Samsung in Italy
Last year Samsung chose Masha and the Bear to endorse the massive communication campaign for their tablets in Italy that ran from November, 2018 to February, 2019.…
Collaboration with the Premium Hotel Chain - Italian Hospitality Collection
Italian Hospitality Collection, a premium resorts & spas’ chain, partnered with Animaccord in 2015 to arrange branded areas and activities in Chia Laguna Resort, Sardinia. The special project was carried out by the local representative of…
Promotional Campaign for Narhinel in Italy
Narhinel, a widely used nasal aspirator for newborns and toddlers, ran a joint promo campaign with Masha and the Bear as the most popular animated kids' brand in…
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