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News > Holiday Fun “springs” into the Entertainer with Masha & the Bear


Holiday Fun “springs” into the Entertainer with Masha & the Bear

01 April 2019

Animaccord, the rights holder of the worldwide hit animated family show, Masha and the Bear, together with the fastest-growing, family-owned high street toy retailer in the UK, The Entertainer, will partner together to carry out an exciting spring retail campaign, which started this week and will last until the April 24th.


During the campaign period, The Entertainer’s shops will be set up with the fabulous branded Masha and the Bear’s display stands and security gate covers in more than 150 stores, featuring the hilarious characters creating a fun environment, which will be supported by interactive Meet & Greet events with the Masha and the Bear costume characters allowing children to meet their favourite mischievous heroes.


"Masha and the Bear" and The Entertainer have had a close and fruitful collaboration since the range first launched in 2016 and this latest campaign marks the forth in a string of successful campaigns. In September 2018, sales of Masha and the Bear toys doubled at The Entertainer stores as a result of our Autumn Winter in-store activation and we’re excited to replicate this success with this latest campaign.” Adds Mayur Pattni, UK Marketing Manager, Siso Toys UK.


Rebecca Naish, Head of Marketing and Licensing at The Entertainer comments, "Masha & the Bear is a well-loved property with some great content that children enjoy. Animaccord have been a great partner over the last couple of years and we are excited to be working together to bring Masha & the Bear to life in-store and online again this Easter."


Show Success in the UK:

Masha and the Bear is proving to be a big hit in the UK on Sony Pictures Television Networks’ pre-school channel, Tiny Pop.

The show debuted on Tiny Pop December 2017 and is now a top-rating show, with viewing figure growing steadily. This April, Masha will air in the following slots: Weekdays 8.15am, 1pm, 4.45pm. Every day 3.15pm, 7.15pm. Weekends 10am, 11.45am.

Masha and the Bear Show is also being shown on Cartoonito, covering Pay TV segment and available on Netflix.