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News > Fruttolo Runs Promo Campaign with Masha in Italy

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Fruttolo Runs Promo Campaign with Masha in Italy

28 February 2018

Fruttolo, a very popular kids breakfast product in Italy, started the promotional campaign with Animaccord’s property, Masha and the Bear, in Italy on February 15th for the period of 1 month. The promotional campaign will be supported with Animaccord’s partner for puzzles in Italy, Clementony, for the prize fund. It will also be accompanied with a 15.000 POP material in stores across the country. The deal for the promotional campaign with Fruttolo was signed between Animaccord and Lactalis Nestlé Prodotti Freschi and carried out by Maurizio Distefano Licensing.