Partner section Login

News > Caffarel Produces Premium Sweets with Masha and the Bear


Caffarel Produces Premium Sweets with Masha and the Bear

12 May 2016

Caffarel has launched a collection of chocolate eggs and other sweets with the main characters of Masha and the Bear cartoon placed on the packages. The sweets primarily are being distributed to specific confectionery stores and cafeterias in Italy.


The respected Italian brand, Caffarel developed a collection of Easter Chocolate Eggs and designed fascinating packages with Masha and the Bear that differentiate the chocolate eggs among competitors’ products. Furthermore, Caffarel produces Gelèè Popsicles and Fruit Gelèès Sweets that are sold and wrapped individually to each customer.

According to the recent report on sales of the Easter eggs during the season, the high purchasing tendency of Masha and the Bear eggs produced by Caffarel was observed despite the specific distribution channel of the company.

Caffarel is the premium chocolate-manufacturing company based in Luserna San Giovanni, Italy and has a worldwide presence. The company has been operating since 1826 and producing high-quality and innovative chocolate to be delivered to premium confectionery stores. Caffarel is a subsidiary of Lindt & Sprüngli Group. In 2006 the company became a licensee to produces special chocolate collection dedicated to the Winter Olympics 2006 in Turin, Italy.