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News > Animaccord Builds Long-term Strategic Relationships with Amazon


Animaccord Builds Long-term Strategic Relationships with Amazon

16 May 2019

Animaccord announces launch of brand store on Amazon in the USA this April that features licensed toys, books, bed linen, food, etc. Later this year new product categories will be available, including items from print on demand service Merch by Amazon, following the previous launch in Germany and the UK stores.


Animaccord maintains mutually beneficial relations with Amazon. Thus earlier this year besides the Amazon Merch program and store in the USA, Animaccord launched Masha’s branded store in India. Moreover, Masha and the Bear official pages were launched on Amazon UK and Amazon Germany at the end of 2018. New market brand stores releases are expected later this year in Latin America and the rest of EMEA territories.


Strong marketing support is scheduled until the end of the year with an accent on Christmas advertising of current and future stores including Amazon’s instruments and Animaccord’s social media resources. Animaccord created arts and short animations to update the content of the stores on regularly basis such as built in animated commercials for Masha’s licensees, page design, product banners, etc.